Mechanix Wear + KobaltMay 15, 2009 by Marketing DivaHardware/DIY

Check out the Lowe's commercial of Jimmy Johnson wearing a pair Kobalt Tool gloves that we did as a custom glove project for Kobalt. (scroll halfway down their page)

Mechanix Wear gloves ease many hands-on tasksMay 8, 2009 by MarketingHardware/DIY

Check out this column for the Detroit News that is syndicated around the country...

 MECHANIX tasks hands-on many ease gloves Wear

Mechanix Wear Offers 'Hands On' Father's Day Gift IdeasJuly 8, 2008 by MarketingHardware/DIY

VALENICA, Calif. (June 3, 2008) - This Father's Day, as you remember the times that Dad lent his valuable hands to help with a move, yard project or home improvement, return the favor with a new pair of Mechanix Wear Commercial Grade (CG) Series work gloves. The CG Series comes in a variety of styles to provide high-quality protection no matter the task at hand.

“Father's Day is a time to give back and reward the Dad in your life for all his hard work at home and in his profession,” said Bari Waalk, Mechanix Wear's marketing guy. “Mechanix Wear high-performance work gloves make a great gift for any dad that owns a toolbox. Whether he is Mr. Fix It, a weekend warrior, serious do-it-yourselfer or a hard-working construction or automotive professional - Mechanix Wear offers high-performance work gloves to fit his every need.”

Father's Day gift ideas include:

Jack of all Trades: The Mechanix Wear CG Utility work glove is perfect for the dad that is handy around the house, yard and garage - the ultimate all-around performer. The CG Utility fits any task where general protection and extra grip are necessary. The GC Utility offers a wide-opening elastic cuff to make it easy to pull on and improves overall comfort. Mechanix Wear's unique fingertip design relocates otherwise intrusive seams. The thumb, index, middle and ring fingers are covered by embossed Genuine Leather to lend protection and provide an increased measure of durability. MSRP: $19.99.

Dad who makes an Impact: The Mechanix Wear CG Impact Pro work glove is like buying extra time for the long days on the job. It's a high-endurance glove designed with extra padding and protection to fight against long term fatigue and stress that can occur when using tools and heavy equipment. The CG Impact Pro features a molded rubber ribbing on the top of the hand and knuckles to form a flexible exoskeleton that supports and protect the hand as it moves. Double layered leather protection on the thumb, index, middle and ring fingers further protect against vulnerable fingers. Dual layer palm panels with extra padding along the middle of the palm fight fatigue and prevent blisters that can otherwise stop work early. MSRP: $34.99.

All Mechanix Wear CG Series work gloves range from S-XXL, feature Genuine Leather for natural durability and MWX-2 Clarino synthetic leather to protect and provide grip. Mechanix Wear CG gloves are available at Lowe's Home Improvement or online at www.Mechanix.com.

Glove Lights on DIY NetworkMarch 25, 2008 by MarketingHardware/DIY

Our friends at DIY aired this recently:

Mechanix Wear Glove Lights

Mechanix Wear® Is the Perfect Gift for the DIY DadJune 13, 2007 by MarketingHardware/DIY

Great Father’s Day Gift Ideas for the Do-It-Yourself Dad

VALENCIA , Calif. – This Father’s Day help the do-it-yourself Dad on your list get a grip! Mechanix Wear ®, the first company to create high-performance work gloves, is providing great Father’s Day gift ideas for everyone’s favorite do-it-yourselfer on their special day.

 “Instead of the typical shirt and tie combination, provide your Dad with a great new tool this Father’s Day. Mechanix Wear gloves are the tool the Dad on your list will use for every job,” said Bari Waalk, Mechanix Wear director of marketing. “A great tool makes any job easier, so whether your Dad is a novice DIYer or a full-fledged builder or mechanic – if he owns a toolbox, Mechanix Wear Gloves should be his tool of choice.”

Father’s Day gift ideas include:

For the Dad who does everything: The Mechanix Wear Original™ Glove is the most comfortable and best fitting tool available. This all-purpose glove features an out-of-the-way, low profile Thermal Plastic Rubber (TPR) hook and loop cuff closure plus Lycra® insert panels between fingers. For performance, the Original Glove utilizes a Clarino® synthetic leather palm as well as index, middle and ring fingertips. It also features a hidden interior seem stitching, it’s machine washable and is available in nine colors. MSRP: $24.99

 For the Dad who needs to lighten up: The Mechanix Wear Glove Light features a bright LED to light the way. The lighting system utilizes easily replaceable batteries and a seven-minute automatic shut –off for battery conservation. The glove itself shares many of the great attributes of the Original Glove, like concealed interior seam stitching and molded TPR wrist closure.  It also features padded, lined Spandex knuckle and finger panels and synthetic leather palm to protect against wear. Durability, comfort and light! The Dad on your list will never work in darkness again. MSRP: $26.95

For the serious do-it-yourself Dad: Equally at home, in the pits or in the garage, the M-Pact ® Glove helps make short work of tough tasks. With long-wearing features like an anatomic, layered synthetic palm padded with EVA foam. With new flexible bonded TPR knuckle and finger ribs the M-Pact Glove is a tool for survival. It also features Lycra® finger panels, an ultra sensitive fingertip pattern and low-profile elastic cuff. You won’t notice the M-Pact is doing its job to counteract fatigue without hindering precision, but your Dad will want to thank you at the end of the day. MSRP: $34.95

For the winter warrior: For the outdoor Dad that loves snowmobiling or winter projects, getting a job done sometimes means working in cold temperatures. The Original Cold Weather Glove is designed for these conditions. With full coverage 3M® C-40 Thinsulate®, you’ll never have to worry about numb fingers again. Coupled with a wind-stopping Taslan ® outer shell, the Original Cold Weather Glove will keep him going in any cold weather condition. MSRP: $29.95

DIY to the RescueFebruary 28, 2007 by MarketingHardware/DIY

This year we will take full advantage of every opportunity gain more exposure for the brand.  As of today Mechanix Wear is now the official glove of DIY Networks "DIY to the Rescue".  This show airs on both the DYI and HGTV Networks. The show is hosted by Karl Champley and Amy Devers who rescue home owners from home improvement projects gone awry each week.  As soon as next weeks filming the construction crew and the host will now be wearing a variety of Mechanix Wear gloves on camera.

For more details on the show, visit www.diynetwork.com.

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